Context
We already had the wallet-mapping tech to turn any influencer's follower list into an audience. So once a client had an influencer list, we could take that list and run ads directly against those followers. Influencer marketing was the missing piece that made the whole marketing product more powerful.
All-in-one marketing platform case study here → Link
Part 1: Designing the Product
Built in 1 Month, Not 6
Because the design system and core interaction patterns were already established from the previous product, I delivered designs in about a month, a fraction of the six months the first MVP took.
Here are some key flows to streamline influencer outreach:
Seamless Experience: The Chrome Extension
I designed a Chrome Extension to reduce users' time switching between platforms, which made the whole experience more seamless.
Published on the Chrome Web Store as a marketing channel to increase exposure.
Part 2: The Pivot to a Standalone Business
From an All-in-One Platform to a Focused Tool
Through interviews, we found the customers who needed influencer marketing weren't always the same ones running paid ad campaigns.
Rather than bolting influencer marketing on as one more feature inside the existing dashboard, I made the call to build it as its own standalone product.
At the same time, we explored distribution by launching on Product Hunt.
Designing the SaaS Experience: Credits & Onboarding
Once we decided to price this on its own, the next question was how someone would actually go from "curious" to "paying" without us in the room.
We built it around credits. New users got a small number of credits to try the core features first, run a real search, see real KOL matches, before spending anything.
Onboarding had to carry that same weight. Since there was no sales call walking someone through it, the first few minutes in the product had to teach the tool by itself.
Outcome
What worked
The standalone pricing brought in a new kind of customer. And the design let the company start operating like a SaaS business.
What's still open
What we hadn't cracked yet was how people found the product in the first place. Neither product got much traction through organic signups. Almost every real customer still came in through B2B sales, someone on our team reaching out first. But once they landed, they went through the exact flow we designed, not a manual workaround.
Good self-serve design solves what happens after someone shows up. It doesn't solve how they show up. That's still an open problem for the company, and one I'd want to be part of solving next.
More case studies
Web3 Marketing Dashboard: 0 to 1
Designed a marketing platform from 0 to 1, turning our underlying workflow, mapping wallet behavior to real identities, into a product that both users and investors could understand and use.
